The dessert that makes them say:
« wait, YOU made this?! »
An app of recipes filmed gesture by gesture, card by card. Save your spot and get in among the first.
The app opens soon, in small waves.
By signing up, you accept the privacy policy.
Every recipe is filmed and narrated, gesture by gesture, by its own creator.
You're not failing.
Your recipes are failing you.
The 25-minute video
The one you rewind with dough all over your fingers, hunting for THE 3-second move.
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The ad-drowned blog
Where the crucial step is one vague sentence between two pop-ups.
« Mélangez jusqu'à la consistance souhaitée. »
The vague instruction
Desired… but at what point, exactly? The right texture passes in an instant: you miss it and keep going, with no idea it's already ruined.
A failed bake is rarely a talent problem.
It's the right information missing at the right moment.
A method built for hands in the dough.
No 25-minute video, no endless wall of text. Four principles to bake with peace of mind.
You always know what to do
One card per step: the instruction, nothing but the instruction. Never wonder “what now?” again.
You see the exact texture
A micro-video of a few seconds for every gesture. The ribbon stage, soft butter, stiff peaks: you compare, you know.
You understand what you're doing
The creator's know-how at every step: why this gesture, why now.
You dodge the pitfall before it happens
The classic mistakes flagged at the exact moment they play out.
Front to bake.
Back to avoid failing.
Every step is a card. On the front: the instruction, the micro-video, the tip. On the back: the pitfalls, spotted by the creator after hundreds of batches.
- The mise en place: ingredients and tools for this exact moment
- A short description + the embedded micro-video
- The creator's tip, highlighted at the right moment
- The pitfalls on the back, with a video example
- A built-in timer, ready to start at every step
Next time, you're the one bringing dessert.
The smooth, glossy ganache. Macaron shells with actual feet. Puff pastry you can hear as well as taste. And around the table, that little silence of the first bites.
Every move shown. Every mistake avoided. The rest is all you.
The app opens soon. Be among the first to taste it.
By signing up, you accept the privacy policy.
What if the next showcase were yours?
Creators sharing their real pastry: their recipes, their gestures, their tips. The very first showcases are opening right now.
Likes don't pay for the butter.
These days, you share your work on Instagram, TikTok & co. Hours spent testing, filming, writing. A brief spike of views on publication day… then the algorithm moves on, and your work fades into oblivion. Starting over every week isn't a business model.
Visibilité d’une publication
Des heures de travail, 24 h de lumière, puis l’oubli.
Une semaine plus tard, presque plus personne ne la voit. Le travail, lui, est resté entier.
What if your pastry paid you back?
What you already know how to do can become real income, without building a complicated business. You bake, you teach. Monsieur Chouchou just gives you the tools to make a living from it.
Creator subscription
Your community gets all your exclusive content, every month.
One-off sales
Sell a specific recipe to those who aren't subscribed (yet).
Lives & coaching
SoonHost live sessions and guide your members step by step.
Chat with your members
SoonAnswer questions, keep the connection, build loyalty.
Here, your work doesn't disappear — it adds up.
On social media, every post starts from zero. Here, every recipe stays and enriches your vitrine. The more you publish, the more value it holds — and the more your subscription is worth.
Your vitrine grows — Every creation stays accessible and joins your catalogue.
Its value rises — A rich vitrine attracts more subscribers and builds loyalty.
Your price follows — The more you give, the more your monthly subscription is justified.
Valeur de ta vitrine
Chaque recette publiée la fait monter — et ça ne redescend pas.
Une vitrine, c’est un capital qui grossit.
The app is being built with its first creators: the first to settle in will be the first to get discovered.
Creator? Save your showcase in early access.
By signing up, you accept the privacy policy.
Drag, drop,
it all adds up.
You've already entered that sweet pastry dough once. Why start over? Reuse your preparations with a simple drag-and-drop: a huge time-saver on every new recipe, without ever re-typing an ingredient.
- 1Find a preparationSearch your existing recipes: a dough, a cream, a step.
- 2Drag it into your new recipeDrop it where it belongs. It's copied — your original recipe stays untouched.
- 3Everything updatesIngredients and tools are added and totalled automatically.
The questions on your mind
Is it paid?
Creating an account is free, and free recipes are there to get you started. Some creator recipes are paid (one-off or by subscription): that's what pays them directly.
I'm a complete beginner, is this for me?
Yes, that's exactly why the format exists. Every gesture is shown, every pitfall flagged. You don't need to know, you just need to follow.
Do I need professional equipment?
No. Every recipe lists its tools before you start: one glance and you know whether it's doable in your kitchen.
When does it open?
Soon, in small waves of invitations, sent first to the people on the list. You'll hear from us as soon as your wave is up.
I'm a pastry cook or content creator, how do I join?
Use the form in the “For creators” section a bit higher on this page: your signup is flagged as a creator. The first showcases are by invitation, and that list is the first place we look. Creators get in before the food lovers, with time to set up their space and publish their first recipes.
And who is Monsieur Chouchou?
A self-taught pastry maker who, the rest of the time, works as a freelance software developer. The story starts one evening when he's hosting friends. Madame Chouchoute tells him: “this time, you're on dessert duty.” He loves a good challenge, so he immediately aims way too high. No simple cake: he wants a proper chef-grade pastry to wow everyone. Except it takes him three days. He doesn't get any of it; the recipe is just impossible to follow when you're a beginner. That's when the idea hits him: build a new recipe format so anyone can pull off beautiful pastries, even starting from scratch.
Your next successful bake starts here.
Join the list: you'll get in among the first, and watch the behind-the-scenes while you wait.
By signing up, you accept the privacy policy.